sports tourism continues to thrive

The Birmingham Crossplex is one of the many unique sports venues in the Alabama city. It is no secret that sports tourism is a major market which generates serious economic impact to a community.

The latest information from the National Association of Sports Commissions (NASC) reports sport tourism was an approximately $11.4 billion industry, an increase of nine percent from the $10.47 billion reported the previous year. The NASC also notes there has been a 37 percent increase in direct spending related to sports events and tourism since 2013, and a 27 percent increase in owned-and-operated events since 2016, as well as a 15 percent decrease in bid fees.